Sunday, August 9, 2009

Social Marketing Is Relationship Building

Put Your Best Face Forward
The saying used to be "Put your best foot forward." Well now, I would like to suggest that instead, you put your best FACE forward! What I mean is with your use of Facebook. It's a great site for keeping up with your friends, just don't underestimate its power when it comes to marketing yourself and/or your business.

Your Image is Yours to Protect
If you post comments about behavior that is unbecoming of an employee or business owner, guess what? People will read about your exploits and develop an image based upon what you share. The same goes for the photos that you post. Think before you post, always!

Relationships Can Grow Online
Recently I was honored to meet in person someone I have been friends with exclusively online. I consider her a mentor and I was honored that she visited me at my home office. To my delight, when she arrived she gave me a great big bear hug and exclaimed, "Finally we meet! I feel I've known you for such a long time!" Nurture your online relationships and reap the rewards of friendship as well as potential future business growth.

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